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Ultimo boss 'loses 6 stone using her own diet pills' - Celebrity diet and weight loss

Posted: 09/01/2010 at 08:28am by Rich Leigh, founder of Fat Free Fitness

Even the UK’s most successful multi-millionaires get body-envy from time to time, something which has caused underwear company-head honcho Michelle Mone, 37, to allegedly drop from a size 22 to a size 12.

Mone, who received an OBE in the recent New Year Honours List with respect to her company Ultimo, told the Daily Mail,

‘I’d go to photoshoots all the time and see gorgeous models in bras and knickers and they'd have beautiful bodies. I'd feel fat and ugly standing beside them.'

So what did the Ultimo boss decide to do about her body worries? Did she set a good example to young girls who may look up to her as a role model by turning to a healthy lifestyle and exercise – or, cash in on her weight loss by launching a range of diet pills that experts have branded ‘no better than chalk’?

Well, the latter if her PR team are to be believed, after they insisted that the photos of the newly-svelte Mrs Mone could only be published accompanied by a statement saying that she owes her weight loss to said chalk diet pills. As a personal trainer, and somebody who is vehemently against the use of diet pills, for these reasons, I refuse to acknowledge this statement and simply won’t post any images of her recent weight loss.

I’d go as far as saying that they’ve told a porky or two in their promotion of her diet pill range, including telling us that Michelle was 18 stone before turning to her range in a bid to make her weight loss seem all the more impressive. A Google image search for her shows nothing like that, and given that she’s regularly spotted, especially at her launch events, you’d imagine there would be.

One nutritionist said, quite rightly: 'There is no magic diet pill. We should be maintaining our body size through exercise – diet not drugs.'

In my mind, Mone is being entirely irresponsible, simply to make a quick buck.

Ultimo underwear has been modelled by women such as Penny Lancaster, Rachel Hunter, Mel B, Peaches Geldof, Helena Christensen and Jennifer Ellison.


Ultimo boss, Michelle Mone

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Good informative and sensible post, thank you.

Posted by: Keli, 19/08/2010 at 02:13pm

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