Can new 'wonder-belt' help you shape up? - Health, Diet and Fitness Today - 21/12/09
Posted: 21/12/2009 at 09:49pm by Rich Leigh, founder of Fat Free Fitness
Not quite weight loss for our daily dose of Health, Diet and Fitness Today, but more something that gives the illusion of it.
The Cinch, a foot-high canvas belt that wraps around a woman's waist, is selling very well in upmarket maternity shops and at the department store Harrods, according to the Telegraph.
It has arrived from America where it has been used by A-list celebrity mothers, including Angelina Jolie, Gwen Stefani and Minnie Driver. So, the press these celeb mums get for dramatic post-natal weight loss may actually be the result of wearing one of these belts.
The £85 "abdominal wrap" promises mothers that have just given birth that it can help them regain their figures, "by tightening all the abdominal muscles with the dual front panels and further cinching with double side wings". As weight loss professionals, we know that you cannot lose weight or ‘tone’ muscle to regain your figure by simply wearing a belt – it doesn’t affect you aesthetically at all.
The Royal College of Midwives has warned that such abdominal binders are not safe for some women.
A spokeswoman for the RCM said: "It is not safe to wear them just after giving birth. I wouldn't recommend it from a medical perspective. A midwife needs to check that a woman's uterus is going down after birth. Wearing that could hide the fact that a woman's uterus isn't going down, and conceal internal bleeding."
A spokesman for the manufacturer said no mother had ever complained about feeling unwell. Must be safe then, eh?
The success of the Cinch echoes strong sales of "shapening" tights and pants. Selfridges has said sales of Spanx control pants have risen by 60 per cent compared with last year, while John Lewis said sales of what it calls shapewear are ahead by 46 per cent, compared with last year.
Of course, use shapewear if you feel more comfortable wearing it, but don’t expect it to help you regain your figure once you take it off, because it won’t.
The Cinch, as worn by celebrities such as Angelie Jolie, Gwen Stefani and Minnie Driver
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Launched in 2009, fatfreefitness.co.uk is the UK's only weight loss specific personal training agency. Fat Free Fitness helps you stop dieting and counting calories, by teaching you how to improve your nutrition, increase your activity and exercise levels and lose weight. Fatfreefitness.co.uk is a great way to lose weight and save money. fatfreefitness provides you with expert diet, fitness, exercise, gym and personal training advice and support, similar to ivillage.co.uk, weightlossforall.com, thecolumn.org, weightlossforgood.co.uk, tescodiets.co.uk and weightlossresources.co.uk. Win diet, exercise and fitness products by entering fatfreefitness.co.uk competitions. Fatfreefitness.co.uk is not a weight loss support group like Weight Watchers weightwatchers.co.uk or Slimming World slimmingworld.com. Fat Free Fitness is updated regularly with new information. Fatfreefitness.co.uk and weight loss expert, personal trainer and fatfreefitness.co.uk founder Rich Leigh disagree with and discourage fat loss tablets, diet tablets and weight loss aid tablets, fad dieting and crash diets such as the Atkins diet, the Cambridge diet, the cabbage soup diet, the Beverley Hills diet, the baby food diet and all other carbohydrate and calorie restricting diets.
