New Fitness TV channel on Sky!
Posted: 02/10/2009 at 08:32am by Rich Leigh, founder of Fat Free Fitness
I don't personally have Sky TV (I'm more of a Virgin I'm afraid), but there's a new TV channel which actually sounds really interesting.
Fitness TV is a free digital TV channel (available on Sky channel 282) showing a variety of workouts and dance routines delivered by qualified trainers and class instructors.
The press release we received about it stated a fact that I’ve been bleating on about recently: the largest government-backed study of obesity in the UK estimates that 90% of children will be overweight by 2050, with a cost to the taxpayer of £50bn.
Programmes range from children's classes including a mobility and balance workout for pre-schoolers, kids' yoga and street dance for teenagers, while the less mobile are treated to a show they're calling ‘Chairobics’. There are also boot camp-style workouts and dance-based exercise sessions – with the promise of ‘cheerleader’ style dancing proving especially intriguing. Make sure the curtains are closed before you give any of these a go!
The channel is also streamed live online, and has been launched in a bid to tap into the £15M a year appetite for ‘At home’ DVD exercise work outs.
One of the reasons I decided to mention this on Fat Free Fitness was that fitness TV founder Luan Underwood, a former personal trainer and mother-of-two, said the following: "We are positioning the channel as an additional workout option, not as a replacement to gyms, fitness and wellbeing classes.” It’s honestly refreshing to hear a fitness idea that doesn’t say – “whoa, stay away from the gym and rely on us”.
Instructors on the new channel include celebrity trainers such as Pierre Pozzuto, who has worked with Keira Knightley, Christian Slater and foul-mouthed chef Gordon Ramsey, champion kickboxer Sy Chenh and Elise Lindsay, personal trainer to Coleen Rooney.
One of the funniest points of the release for the channel was that last year, there were apparently 14,000 people treated for injuries whilst exercising at home to celebrity workout DVDs, due to the celebrities “giving poor technique advice”. Plausible, but giggle-worthy nonetheless.
Find out more and check it out live online at www.fitness.tv.
The channel is aiming to attract more than 600,000 viewers each week by the end of the year, so the question remains for you, the Fat Free Fitness Faithful – what are your thoughts? Have you seen the channel?
Let us know below!
Comments
i think that the fitness tv channel is great i have done workouts such as sy chenh and pierre posorto. i also enjoy the kara-t-robics that started in march 2010.i hope that this channel will never get taken off.
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Launched in 2009, fatfreefitness.co.uk is the UK's only weight loss specific personal training agency. Fat Free Fitness helps you stop dieting and counting calories, by teaching you how to improve your nutrition, increase your activity and exercise levels and lose weight. Fatfreefitness.co.uk is a great way to lose weight and save money. fatfreefitness provides you with expert diet, fitness, exercise, gym and personal training advice and support, similar to ivillage.co.uk, weightlossforall.com, thecolumn.org, weightlossforgood.co.uk, tescodiets.co.uk and weightlossresources.co.uk. Win diet, exercise and fitness products by entering fatfreefitness.co.uk competitions. Fatfreefitness.co.uk is not a weight loss support group like Weight Watchers weightwatchers.co.uk or Slimming World slimmingworld.com. Fat Free Fitness is updated regularly with new information. Fatfreefitness.co.uk and weight loss expert, personal trainer and fatfreefitness.co.uk founder Rich Leigh disagree with and discourage fat loss tablets, diet tablets and weight loss aid tablets, fad dieting and crash diets such as the Atkins diet, the Cambridge diet, the cabbage soup diet, the Beverley Hills diet, the baby food diet and all other carbohydrate and calorie restricting diets.
